“Sophie helped us position our brand to get stocked in some huge retailers including Harvey Nichols” Georgia
SO YOU WANT TO START A WHOLESALE CHANNEL FOR YOUR E-COMMERCE BUSINESS?
Many clients ask me to help them sell their products in to retailers, but usually they want to do this without a clear sales strategy or actually being fully ready and set up to sell wholesale, so I decline working with them.
Having had 13 years experience in this world I know this approach isn't going to be helpful to you, the clients that I've managed to get stocked in Harvey Nichols, Fenwicks and La Samaritaine have got there because of their readyness to sell.
SO I want to help you get as ready and prepared as possible to help you make this dream a reality.
This course is designed to help set your business up for third party selling success.
BUILD A STRATEGY
It's a BAD idea to just start pitching to buyers without a clear strategy, but yet SO MANY brands that ask for my help do it anyway, and actually ruin their chance to sell.
By approaching TOO EARLY OR WITHOUT A STRATEGY you are not putting your best foot forward, meaning often your will lose your opportunity with the buyers. (they don't have time to mess about - trust me I was a buyer for 11 years)
Make the effort to build a strategy and get yourself prepared so you put your best foot forward and nail your pitch everytime.
CREATE YOUR TOOLS
To get you ready you're going to need some tools that are going to help sell you to buyers such as linesheets, lookbooks, wholesale pricing, elevator pitches & brand presentations.
This course is going to get you pitch ready to maximized your chances of being stocked!
I'm even giving you my personal wholesale selling tools such as a linesheet you can customize for yourself, a wholesale margin calculator and terms and conditions templates you might want to use to protect your business.
FIND BUYERS
It's not as hard as you might think to find an approach buyers, BUT the key is in knowing the right people to approach and approaching them with the right angle.
I've met a lot of brand owners who think buyers will just find and approach them, but to be honest this thought process is a little naive. Buyers are BUSY people and unless there's a solid need or demand for your product it's unlikely they are going to come to you, which means you need the right approach to get their attention and entice them to spend their limited budgets on your products.
“I signed up as I want to take my brand to the next level by getting stocked in retailers & having worked with Sophie 1-1 previously I know this course will help me get there” Vida
IF YOU WANT TO START HAVING BUYERS KNOCKING ON YOUR DOOR YOU NEED TO BE READY TO SELL
You're probably a bit disheartened as maybe this hasn't happened yet.
Or you've been emailing buyers non-stop with no reply.
I can tell you know there'll be a reason for that no reply and I am going to teach you how to turn things around.
You're going to come away from this course with a new found excitement to get your brand stocked in your dream retailers.
Any fears you have about not being good enough, or any confusion about your approach is going to be gone once you've watched this training as you're going to have the knowledge and the right tool kit to help you present your brand in the best possible light to buyers and get your brand stocked.
You'll leave this course with some practical tools:
A Wholesale Cheatsheet: A guide on how to set your business up ready to sell wholesale.
Wholesale Linesheet: Feel free to edit and use my personal template for your own business, it's a great way to have all your product information, costs and pricing in one place for buyers to order from.
Wholesales T&Cs Template: Edit and use this to put a formal agreement in place with any of your potential stockists to lay out terms and arrangements to sell your products through their channels.
List of retailers: Some ideas of retailers you might want to approach to get stocked in.
Markup Calculator: A pricing and profit calculator to figure out what markup and pricing structure you should be working with.
“I signed up as I want to take my brand to the next level by getting stocked in retailers & having worked with Sophie 1-1 previously I know this course will help me get there” Vida
This is what you'll learn:
This course IS for you IF:
- You want to get your products stocked in retailers.
- You have been approaching buyers without any responses.
- You have margin to play with in your products to sell wholesale.
This course is NOT for you IF:
- You don't have the right margins to sell wholesale.
- You are not prepared to set yourself up with a strategy and tools to sell.
- You don't have time to pitch to buyers.
Questioning if this is for you?
Click here to take a quiz to see if this course is going to be a good fit for you!
Alternatively drop me a DM on instagram with your questions about the course.
